Literally translating to ‘of barley’ in old english, bærlic reiterates the fundamental idea that all things, no matter how complex or involved, can always be traced backward to single, simple core or point of view. Our point of view comes from a belief that we are all in this together and that our actions shape our world – by being honest, we are approachable; by being consistent, we are trusted; by being considerate, we can sleep at night; and by choosing to keep it simple, we are able to do this really well.