It was in 2000 that the traditional brewery Rulles was created by Gregory Verhelst, brewer engineer originally from Tournai. The quality of the water, near the highway, the warm climate were key elements in the choice of location. In a few years and a few brews, beer Rulles became famous both in Belgium and abroad (in fact it exports about 60% of its production). This success would not have been possible without meeting Palix , draftsman and graphic designer of renown. Begins, then a long friendship and a fruitful collaboration that will lead to the unique labels in their genre.