Just outside Merano, on the way to the Val Venosta, a complex of buildings perfectly in keeping with their surroundings catches the eye. They are decorated in a graceful, highly tasteful manner and almost blend in with the flourishing local vegetation. Anyone who is curious enough to ask the name of this “village” – because that is what it looks like at first sight – will simply receive the answer “That’s FORST”. It is not called the “beer factory” or the “brewery”, but “FORST”. The name is inherently linked with the local area. It stands for tradition and love for nature, but also striving to ensure that the quality of its products remains consistently high. Traditional and modern values go hand in hand, making positive contributions to each other: this is the guiding concept of FORST.