Let’s face it. Most beer is pretty damn good. Sure, we’ll argue about which one we think is best. But in the grand scheme of things, how much better can you make something that should only have about four ingredients? That’s the way we see it anyway. People who only want the best beer will always be looking for it. We’d rather just sell good beer to people who believe what we believe. Battle Born personifies those beliefs. So while everyone else tries to invent the next pumpkin nut brown ale, we figure we’d keep it simple and build a great brand. After all, it’s just beer.