H.P. Bulmer, otherwise known as Bulmers Cider, was founded in 1887 in Hereford, England by Percy Bulmer, the 20 year old son of the local rector at Credenhill, taking his mother's advice to make a career in food or drink, "because neither ever go out of fashion". Bulmers cider can be found worldwide and Strongbow is sold across Europe, Scandinavia, USA, Australasia and the Far East. The company is owned by Heineken.