In 1988, three cowboys with some used equipment, a high tolerance for risk and a dream to make something that tasted more like beer than water, started Santa Fe Brewing Company. That was back before 95% of America even knew what a "craft beer" was. They've been crafting, canning and conducting general experiments with malted barley, hops, yeast and water ever since. Santa Fe Brewing Co. is "New Mexico's Original Craft Brewery."