Portneuf Valley Brewing poured their first beer for public consumption in July of 1996. Owner and Brew Mistress Penny Pink had been brewing fine beers for the enjoyment of her family and friends for many years. After eight years of working at the Idaho National Lab, Penny decided to pursue her interests closer to home. Setting up her first commercial brewery inside Dudley's Sports Bar & Grill, her unique brews soon gathered a loyal following. Recognizing the need for expansion and with a desire to pour her beer from her own taps in a pub atmosphere where people could actually see the process of creating the beer they were enjoying, in March of 1999 Penny purchased the old East Idaho Brewing Company building at 615 S. First Ave in Pocatello.