Beer is an art and Drive Beer knows it well. Starting from this assumption, in 1999 The Tarricone Family takes over a factory, built in the '80es upon instruction of HM the Prince of Windisgraetz of the Austrian Family of Furstenberg who then bought the Prinz Brau Group. Later, in the '90es, this latter was acquired together with the Birra Moretti Group, by the Labatt Group. In the next years, the Moretti-Prinz Brau Group was acquired by Interbrau and eventually by Heineken. The entire know-how and the workers themselves have been kept by Drive Beer, thus assuring a continuity in the excellence of the brands produced. The art of manufacturing fermented products and yeasts management is in the DNA of the Tarricone Family. Precisely, in the first years of 1900, the ancestor Giuseppe Tarricone owned several vineyards and produced an excellent wine. He was producing and selling his wine all across the inland of Lucania transporting it on his picturesque chariots drawn by horses. He then moved the company office to Atella (PZ), and then to Bella (PZ), and eventually, bewitched by the beautiful landscape and the extraordinary nature of the surroundings of Muro Lucano (PZ), he settled down, together with his entire family of Corato origins, he married a Muro Lucano girl, whose name was Concetta Bianchini. Therefore, when in 1999 the Tarricone Family was suggested by Gerardo, one of the sons of the ancestor Giuseppe Tarricone, to take over the Brewery, belonging to the Heineken Group, it was almost physiological to the five brothers, Giuseppe, Vito, Carlo, Federico e Fabrizio, who at that time were expanding their businesses linked somehow to the food and beverages sectors, to accept this "challenge", which represented for the Tarricone Family a "return to the origins". The Drive Beer, an industry of the national market, has managed to impose itself as a beer pole, entirely Italian, competing with the most famous multinational companies. Finally, the Company, based on the remarkable approvals made by operators, has then invested time and resources by recurring to the skills of expert advisors for realising an distributing the products.