Two words: cool & dark. Schmohz Ales and Lagers, like many quality craft beers, are not pasteurized. While this helps them taste fresher and more full-flavored, it also means that extended exposure to warm temperatures may cause them (especially if they are unfiltered) to taste, well, less fresh. So keep 'em cool! As for the dark part, let's just say that sunlight can negatively affect some brews (it makes 'em smell "skunky"). That's why we put our beers in light-blocking brown bottles and take extra caution to keep them out of the way of direct sunlight.