Keel and Curley Winery was started in spring of 2003 in the kitchen of founder and owner, Joe Keel. Keel, a central Florida blueberry farmer, wanted to find something to do with his end of crop blueberries. He decided blueberry wine would be interesting and dabbled with his creation in the family farm house kitchen. He started that spring of 2003 with 10 gallons of blueberry wine. The wine came out okay, but drinkable. So he made 10 more gallons and it got better each time, until it turned into the unique and charming flavors that Keel & Curley is known for today. So was the beginning of a company that produces over 20,000 cases of quality wines a year.